Web Design

Design & Development Landing Page

Boost your landing page performance. A sales-driven design across every stage of the customer journey!

94%of first impressions come down to design
500+happy clients
12 mowarranty on all work
70+specialists
The Challenge

Why Do Most Landing Pages Fail to Convert?

A landing page fails when its design is built around "pretty" instead of how the customer makes a decision. The gap between a page that looks good and a page that sells is where most designers fall short.

✗ The Problem

  • ✗ Template designs that look like 1,000 competitors
  • ✗ 4–6 second load times that kill mobile traffic
  • ✗ Headlines that don't match the ad promise
  • ✗ Ten-field forms that scare leads away
  • ✗ No analytics — decisions made on gut feeling

✓ Our Approach

  • ✓ Custom design built around your customer's decision path
  • ✓ Sub-1.5-second load on every device
  • ✓ Total message match between ad and page
  • ✓ Minimal forms tested for maximum completion
  • ✓ Analytics, heatmaps, and A/B tests from day one
Get a Free Landing Page Audit

No commitment required

Paid traffic

Why most landing pages waste ad spend

You pay for every click on Google Ads, Facebook, and LinkedIn — then send that traffic to a page that was never built to convert. Fix the page and your ad ROI can double on the same budget.

7%

Lost per second

Every extra second of load time drops conversion by about 7%. Most page builders ship bloated HTML that loads in 4–6 seconds on mobile — visitors leave before they ever see your offer.

60%

Budget wasted

A page converting at 2% instead of 5% wastes 60% of your ad budget. Same traffic, same spend — the only difference is the page. Landing page optimization is the highest-ROI marketing move you can make.

0

Zero message match

Most businesses point ad traffic at their homepage. The visitor searched for one thing, clicked an ad about it, and landed on a page about everything — zero message match, instant bounce.

Guarantees

Why Clients Trust Us

Concrete commitments we honour on every single project.

Fixed Price

The price in the contract never grows mid-project

12-Month Warranty

We fix defects for a year after launch

You Own All Source Files

Full code and files handed over — zero lock-in

2 Revision Rounds per Stage

Revisions within the agreed scope at no extra cost

NDA & Confidentiality

We sign an NDA — your data stays protected

30 Days of Support

Post-launch technical support included

Staged Payment

Pay per delivered stage — a stage not delivered as agreed is refunded

How we build your converting landing page

Four stages, every one aimed at a single number: your conversion rate.

01

Strategy

We analyze your ad campaigns, target audience, and competitors, then define one conversion goal and the message hierarchy that leads to it. The copy framework is written before any design.

02

Design

A conversion-focused wireframe, then visual design in your brand system. Mobile-first — because most paid ad traffic arrives on a phone, and that is where the sale is won or lost.

03

Build

Custom-built for maximum speed, zero bloat. Conversion tracking, analytics, and A/B testing are wired in from the first deploy — not bolted on later.

04

Optimize

Launch, measure, iterate. We A/B test headlines, CTAs, and layouts and keep tuning until your target conversion rate is hit — turning the same ad spend into more leads.

5 facts about us

01

Immense Experience

We've been building websites over 23 years

02

Convenient Locations

We have 10 offices across different cities and countries

03

Source files are yours

We hand over the layouts, UI kit and every source file — your team can keep improving the landing page without us

04

Not a Single Failed Project

and not one we'd ever be embarrassed about

05

The Team

Over 70 highly qualified specialists

Common Questions

Frequently Asked Questions

Honest answers about how we work, what it costs, and what you can expect

A clean structure: a hero block with the offer → problem/solution → social proof → CTA. Minimum distractions, maximum conversion. Every screen sells.
7-12 screens is optimal: hero, pain points, solution, how we work, cases/reviews, pricing, FAQ, CTA. The length depends on the product's price: the more expensive it is, the more proof you need.
Functional ones: scroll-reveal, parallax, micro-interactions. They speed up comprehension without slowing the page. No animation for animation's sake — every movement works toward conversion.
Standard (7-10 screens): from $1,500. Premium (animations + mobile mockup): from $2,500. Multi-landing (3 variants for A/B): from $3,500.
from $1.5K
landing page design
The design is mockups in Figma. Front-end build and development are a separate stage. Full cycle (design + development): from $3,000. Or we hand the mockups to your team.
Yes. A copywriter and a designer work together: the text and the visuals reinforce each other. Sales copywriting for a landing page: from $500.
Design concept: 3-5 days. Full mockup: 7-10 days. With revisions and animations: 2 weeks. We show the first version fast — then iterate together.
Yes, 2 rounds of revisions are included in the price. We work in Figma — you comment right on the mockup. Additional revisions are billed at an hourly rate.
Blog

Useful Articles

Done right

Our team has over 70 specialists, and every one of them is in the right place. We keep a constant eye on every new development in design and engineering, which is why we build sites that actually sell. More than 500 clients are happy with the studio's work.

We're not afraid to experiment, we study information from many sources, and we draw inspiration even where you'd think there was none. We'll help you stand out from the crowd!

Fast Payback

  • Development takes just 2 weeks
  • The page starts paying for itself 8 days after launch
  • A responsive landing page displays correctly on every device

We Inspire Trust

You'll often see claims online that if your site looks as sleek as a brand-new BMW, people will assume the product you're selling costs as much as a German car. In reality, that's not how it works.

It's better to order quality landing page design from the start, even at a slightly higher price. A cheap-looking landing page can directly hurt its performance and reduce sales. Fixing it means overpaying to redesign the landing page later — extra costs you could have avoided.

A vivid example of a quality, high-performing landing page is the site selling the iPad tablet. It looks premium and hardly reads like an ordinary gadget, even from such a well-known company. At the same time, Apple's sales stay consistently high. No small part of that comes down to the design of the landing page, which inspires trust even in people who have never used the company's gadgets.

Reasonable Pricing

The cost of the work depends on many factors, but it will always be reasonable. Before we name a price, we discuss every detail with you. Only after agreeing on the specifics and completing the brief do we quote the final figure.

DESIGN FOR CONVERSION

A beautiful landing page vs a profitable landing page

90% of landing pages look good but don't convert. Because the design was built around "pretty" instead of "how the customer makes a decision."

18%
Record Conversion

The best result from our landing page for a B2B service. The market average is 3%. The difference is in the visual funnel, not the button.

1.1 sec
Full Load Time

The page loads instantly — even on 3G. Because every element is optimized and everything unnecessary is stripped out.

5 screens
The Perfect Length

More, and attention scatters. Less, and trust falls short. 5 screens in the right sequence = maximum leads.

Order Landing Page Design
Conversion principles

What separates a 2% page from a 5%+ page

Every element is intentional. These four principles are what turn paid clicks into customers instead of bounces.

Speed under 2 seconds

Lightweight, performance-first build. No unnecessary code, images in modern formats, smart loading priorities. The page appears before the visitor blinks — and before they bounce back to the search results.

One goal, one action

One page, one conversion goal. No navigation menu, no competing CTAs, no sidebar. Every element pushes toward a single action — sign up, buy, or book a call. Distraction is the enemy of conversion.

Message match

The headline mirrors the ad. The content matches the search intent behind the keyword. The visitor instantly feels “this is exactly what I was looking for.” Message mismatch is the fastest way to lose a paid click.

Trust at every step

Social proof, reviews, guarantees, and security signals placed at each decision point. Trust builds as the visitor scrolls, so by the time they reach the CTA their objections are already answered.

LANDING PAGE TYPES

Which landing page do you need?

Every business goal calls for its own type of landing page. We design each one with a laser focus on conversion.

Lead Generation

Collecting contacts from potential customers — optimized form fields, progressive profiling, and CRM integration. Form + offer + social proof, with an average conversion of 12% on our lead-gen landing pages.

Product Launch

Introducing a new product or service. Focus on visuals, specs, and pre-orders. Builds buzz before sales even begin.

Event / Webinar

Event registration with a countdown, agenda, and speakers. Registration conversion up to 25% with the right funnel.

E-commerce

A sales page for a product or collection. Product card, reviews, comparison, "buy in 1 click." Lifts average order value by 30%.

SaaS / App

Showcasing what your service can do. Features, pricing, integrations, demo access. Cuts customer acquisition cost in half.

Click-Through

Warming up your audience before the main purchase page. It tells a story, answers objections, and leads to checkout.

PPC / Ad Campaign

Ad-specific pages with total message match — the headline mirrors your ad and the content matches search intent. A/B tested from day one, with conversion tracking and Google Ads Quality Score optimization built in to lower your cost per lead.

Featured Work

Landing Pages That Define Our Standard

Featured landing page projects demonstrate full-cycle delivery from conversion strategy through design, build, and A/B testing. Each case represents a real client engagement with a measurable lift in leads and sales, designed by our team.

Telecom

Tele2 — Tariff Launch Landing Page

Designed a campaign landing page for a new tariff launch with an interactive plan comparison and one-tap signup. Three rounds of A/B testing on the hero and CTA lifted registration conversion from 4.1% to 14.6% on the same ad budget.

Figma A/B Testing React Analytics
View Project Details →
B2B

ASKO Stroy — Lead-Gen Landing

Built a quote-request landing page for a construction materials supplier: bulk-order calculator, trust block, and a two-field form that converts at 11%.

Figma Tailwind
View →
Healthcare

JB Laboratory — Checkup Landing

Created an appointment landing built for a diagnostics provider with online booking and doctor bios. Bookings from paid traffic grew 210% in two months.

Vue.js Booking
View →
Fintech

Alfa-Bank — Product Landing

Delivered a card-product landing page with an instant application flow and dynamic offer blocks, cutting cost per approved application by 38%.

React A/B Testing
View →
Logistics

Evo Long — Service Landing

Designed a freight-service landing page with a rate calculator and route map. Request-a-quote conversion doubled against the previous page.

Vue.js Interactive maps
View →
Tele2 · Alfa-Bank · ASKO Stroy · JB Laboratory · Evo Long
COMPARISON

Custom design vs template

Why template solutions cost more in the long run

Metric Template Custom design ⭐
Conversion 1–3% 8–18%
Uniqueness Same as 1,000 competitors 100% unique
SEO Penalized for duplicates Priority in search results
Responsiveness Basic Pixel-perfect on every device
Load Speed 3–5 sec (bloated code) < 1.5 sec
A/B Testing Limited Unlimited variations
Payback Unpredictable from 8 days
500+
Landing Pages Delivered
0.05s
To judge a site
18%
Record Conversion Rate
8 days
Average Payback

Stop wasting ad spend

A better landing page is the highest-ROI fix you can make to any paid campaign.

Free worldwide
+7 (901) 339-4644
Email
ok@awds.io
Business Hours
Mon-Fri 9:00-18:00
Related services

Related services

CHECKLIST

The anatomy of an effective landing page

Every element on the page does a specific job. Here's what sets a high-converting landing page apart from a pretty picture.

1 The First Screen (Above the Fold)

  • A headline with the core promise — no more than 8 words
  • A subheadline with a concrete benefit and a number
  • A contrasting CTA button in the attention zone
  • A visual of the product or result (not a stock photo)

2 The Trust Block

  • Client or partner logos
  • Counters: years of experience, projects, clients
  • Industry awards and certifications
  • Real reviews with names and photos

3 Handling Objections

  • A FAQ with your audience's top 5 questions
  • A comparison table: "us vs the alternatives"
  • Guarantees: refunds, support, revisions
  • Transparent pricing with no hidden fees

4 The Final CTA

  • Restate the core promise in different words
  • A minimal form: name + phone (not 10 fields)
  • An alternative contact channel (messenger, call)
  • A limit on time or number of spots
The price depends on the options chosen on the product page

From $39.00

To $192.00

The price depends on the options chosen on the product page

From $29.00

To $317.00

The price depends on the options chosen on the product page

From $59.00

To $1,500.00

The price depends on the options chosen on the product page

From $99.00

To $1,680.00

Testimonials

What Our Clients Say

Real feedback from the companies we have worked with

4.8
★★★★★
5 reviews

5.0

Quality

4.8

Communication

4.6

Timeliness

5.0

Value

Quality 5
Communication 5
Timeliness 4
Value 5
I'll admit I thought our page was fine — on brand, loaded quickly, ticked the boxes. The audit showed the headline promised nothing our ads actually said. Now every campaign gets its own page with matching copy, and our lead sheet started looking different inside a fortnight.
Wesley Broadbent

Wesley Broadbent

Growth Lead, Wrenfield Insurance

Quality 5
Communication 5
Timeliness 5
Value 5
We sell home fragrance kits and nearly all our traffic is paid social. Right after go-live I watched the numbers with suspicion — the new page looked emptier than the old one, five screens and a single button. By the second month the pattern was clear: people who landed actually scrolled to the end, and the short form stopped scaring them off. Around month three we moved the rest of our campaigns over. I still miss a couple of decorative sections the designers talked me out of, but the checkout numbers are on their side, not mine.
Priscilla Tarleton

Priscilla Tarleton

Owner, Marigold Home Scents

Quality 5
Communication 5
Timeliness 4
Value 5
Solid work on the page itself — one goal, a two-field form, copy that mirrors our ads almost word for word. Cost per enquiry came down noticeably once the mobile version stopped taking four seconds to appear. I'm giving four because the second revision round stretched past the agreed week, and twice I chased for a status update.
Cedric Winslade

Cedric Winslade

Performance Marketing Manager, Copperline Storage

Quality 5
Communication 4
Timeliness 5
Value 5
Webinar signup page delivered inside two weeks. Registrations look healthier already — early days, though.
Gemma Padgett

Gemma Padgett

Founder, Bluebell Tutoring

Quality 5
Communication 5
Timeliness 5
Value 5
A freelancer built our previous page from a template and it looked like every other charter company on the coast. This one starts from what our guests actually ask — season, boat size, deposit — and the booking enquiry asks three things, not nine. Bookings feel steadier this season, weather permitting as always.
Rupert Silverton

Rupert Silverton

Owner, Saltgrass Charters

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