Mobile app development:apps that don't get deletedafter day one
77% of appsget deleted within the first 3 days. The difference comes down to architecture, performance, and UX. We build iOS and Android apps that stay on the home screen and solve real business problems.
Engineering across platforms — native iOS and Android, or cross-platform apps that share up to 90% of one codebase. We don't just write mobile code; we build products your business runs on.
It's not the idea that fails. It's the execution. We've seen it across hundreds of projects.
Slow loading
53% of users abandon an app if it takes more than 3 seconds to load. We optimize from the first sprint.
Poor UX
Confusing navigation, cluttered screens. We build UX around user scenarios, not technical capabilities.
No offline mode
Business apps have to work without internet. Sync on reconnect is standard.
Doesn't solve the problem
The app was built "to spec" instead of around real scenarios. A discovery phase fixes that before a line of code is written.
Wrong platform choice
Choosing native where cross-platform would do — or the reverse — is the most expensive mistake in mobile. Correcting course mid-project often costs $50,000+.
Late to market
Vague requirements and scope creep routinely push launch 4–6 months. Every month of delay is customers captured by a competitor.
The pattern is clear: most app failures are not engineering failures — they are strategy failures. Platform choice, feature scope, UX research, architecture — these decide whether your app thrives or gets uninstalled. Our process addresses every one of these risks before development begins.
ADVANTAGES
Why an app, not just a mobile site?
A mobile site is the bare minimum. An app is a tool that works for your business 24/7.
Instant loading
Native code runs 3–5x faster than a mobile site. No waiting on HTML/CSS to load.
Works offline
The app works without internet. Customers can browse the catalog and place an order — data syncs once they reconnect.
Push notifications
A direct channel to your customer: promos, order status, new arrivals. Push open rate — 90%, email — 20%.
Geolocation and camera
Integration with GPS, camera, NFC and biometrics. Navigation to your office, QR scanning, Face ID payments.
Icon on the home screen
Your brand in the most visible spot. Every time customers unlock their phone, they see your app.
Effortless ordering
Native UI elements. Buttons, forms, swipes — all optimized for fingers, not a mouse cursor.
Image and trust
Your own app = a serious business. 67% of users trust companies with an app in the store more.
Benefits
What a mobile app delivers for your business
Bring Customers Back
A smartphone is always within reach, and your brand icon is a constant reminder to buy. Push notifications win back abandoned carts.
CRR 50% higher than mobile sites
More repeat purchases
Build Loyalty
Put loyalty programs, discounts, bonuses, and promos to work. Collect feedback on your products and services.
High customer engagement
Real-time feedback
Grow Average Order Value
Personalized offers based on past purchases or current cart contents.
Cross-sell and up-sell strategies
Personalized recommendations
Reach New Customers
New customers are waiting for you on the App Store and Google Play. Built-in sharing lets users spread the word to friends.
Presence in the app stores
Viral growth through sharing
Boost Conversion
A frictionless interface and saved payment details — checkout in just a couple of taps.
User-friendly interface
Push notifications across the full funnel
Smarter Customer Operations
CRM integration delivers business data in real time.
Real-time performance metrics
Insight into customer preferences
Approaches to development — an honest comparison
There is no universal best approach — the right one depends on your budget, timeline, and feature set. We recommend what fits your project, not what pays us more.
Approach
Our recommendation
Timeline
Typical cost
Code sharing
Cross-platform Business apps, e-commerce, startups, MVPs
Best for 90% of apps
8–16 wks
$20K–$80K
80–95%
Native (Swift / Kotlin) Games, AR/VR, deep hardware access
When performance is critical
12–24 wks
$30K–$150K+
0% (separate codebases)
App-like web experience Content sites, SEO priority
Our mobile expertise spans four core disciplines that cover the full app lifecycle — from the first wireframe to store release and beyond. Each discipline has a dedicated lead engineer with 10+ years of hands-on experience shipping production apps for business clients.
01
Native iOS Engineering
Swift, SwiftUI, and the full Apple ecosystem. We build interfaces that feel at home on the platform, integrate Face ID, Apple Pay, HealthKit, and widgets, and profile every screen with Instruments so scrolling stays at a locked 60 fps. Our apps pass App Store review on the first submission because we design to Apple's guidelines from day one, not as a pre-launch scramble.
02
Native Android Engineering
Kotlin, Jetpack Compose, and Material Design 3. We handle the hard parts of the Android world — thousands of device profiles, background execution limits, and fragmented OS versions — with a test matrix that covers the devices your real users own. Every build ships through Play Console tracks with staged rollouts, so a regression never reaches your whole audience at once.
03
Cross-Platform Development
Flutter and React Native for teams that need both stores from one codebase. We share up to 90% of code between iOS and Android while keeping platform-specific navigation, gestures, and payments native where it matters. In our experience, the right platform choice at the start saves six months of development time — which is why every project begins with an honest platform assessment, not a default answer.
04
The robust infrastructure powering your mobile app, built for seamless performance and continuous improvement.
APIs, push infrastructure, offline sync, and CI/CD pipelines built for mobile release cycles. Every project gets automated UI testing on real devices, staging environments that mirror production, and one-tap release automation for both stores. Crash reporting and analytics are wired in from the first sprint — so after launch you see exactly how users behave, not guesses.
Replace plastic cards with a mobile app. Push notifications outperform email and SMS.
Personalized customer communication
More upsell opportunities
Lower card and SMS costs
Stronger brand loyalty
03
E-Commerce
Fast transactions with zero extra steps. Push notifications outperform email and SMS. Social media integration built in.
Fast service
Messaging app integration
Using Progressive Web App technology to cut costs
Share purchases on social media
Solution types
Which app does your business need?
Beyond the platform choice, the product type shapes everything. These are the app categories we specialize in — pick the closest fit, or combine several.
Entertainment & media
Gamification, streaming, interactive content. Users engage longer and come back more often.
Gamification & achievements
Content & streaming
Social features
AR & immersive
Augmented reality for retail, education, and industry — the real world blended with virtual objects.
3D product visualization
Interactive instructions
Indoor navigation
On-demand & marketplace
Two-sided platforms — booking, matching, payments, ratings. Marketplace logistics for your niche.
Real-time booking & tracking
In-app payments & payouts
Ratings & reviews
Social & community
Feeds, messaging, profiles, moderation. Build an audience that keeps coming back.
Real-time chat & feeds
Profiles & moderation
Push re-engagement
Our Mobile Development Process
Every successful app follows a proven path. We have refined our process over hundreds of projects. No step gets skipped, no corner gets cut — because the cost of fixing mistakes after launch is 10x higher than doing it right the first time.
01
Discovery & UX Research — Weeks 1-2
User journey mapping, competitor audit, feature prioritization (MoSCoW method), wireframes. We define what makes your app worth keeping on the home screen — before a single line of code is written.
User PersonasCompetitor AnalysisFeature PrioritizationTechnical Spec
02
UI Design & Prototyping — Weeks 2-4
Platform-native design patterns that match what users expect on each platform. Interactive prototype for stakeholder validation — you tap through the app before code begins. Design system with reusable components ensures visual consistency across every screen.
We work in 2-week sprints, delivering working builds after each iteration. The development of your app's core functionality runs in parallel. Automated systems produce installable test builds for both platforms. You see real progress every 14 days — not a black box that reveals itself at the end.
Device matrix testing across 20+ real devices (not just simulators). Performance profiling, security audit, accessibility compliance (WCAG 2.1). Both automated and manual QA by dedicated testers. We test on the oldest devices your users have — not just the latest flagship.
20+ Real DevicesAutomated TestsSecurity AuditPerformance Profiling
05
Launch & Growth — Week 16+
App Store and Google Play submission — we handle all review requirements, metadata, screenshots, and compliance. Analytics setup, crash monitoring, push notification infrastructure, and ASO (App Store Optimization) for organic discovery. Post-launch optimization sprints based on real user data.
Store SubmissionAnalytics SetupCrash MonitoringASO Optimization
Capabilities
What you get in every project
We pick tools to fit the job, not the hype. Every choice is backed by real production projects.
Cross-platform
One codebase — two stores
Unified UI
Pixel-perfect on every device
Native iOS
iPhone + iPad + Watch
Native Android
Phones + tablets + Wear
The core app infrastructure
Connecting services, user authentication, and business logic
Database
Storage, sync
Push and Realtime
Notifications, chat, live data
AI integration
Chatbot, recognition, ML
Integrations:Payment systemsMaps and geolocationApple Pay / Google PaySMS and notificationsCRM integrationAnalytics and monitoringRealtime data sync
Investment
What drives development cost
Transparent pricing: you always know what you're paying for
Feature Complexity
From a simple catalog to a full marketplace with payments, delivery, and hundreds of pages. We pick the right feature set for your budget without cutting quality.
Minimal scope → MVP
Full functionality → Enterprise
Project Team
Designers, developers, QA engineers, a project manager. One team for the whole project — a predictable result with no risks or rework.
Fixed hourly rate
Full control through reports
Scope of Services
Concept, UX research, design, development, testing, launch, marketing, support. Choose the package you need — from an MVP to a full cycle with promotion.
No hidden costs, no"that's extra" surprises. Standard in every mobile app we build — regardless of platform or approach.
Cross-Platform by Default
80-95% shared code between both platforms from a single codebase
Near-native performance — users cannot tell the difference
Native option available when hardware access is the core product feature
Over-the-air updates — push changes without App Store review
Complete App Infrastructure
Custom app infrastructure and service connections — built for your app's specific data needs
Real-time features — live updates, chat, collaboration
Authentication — social login, biometrics, enterprise SSO
Cloud infrastructure — automatically scales with demand, delivers content quickly worldwide, and ensures global availability
Quality Assurance
20+ real device testing — not just simulators
Automated + manual QA — comprehensive test coverage
Security audit — robust data encryption and secure connections for reliable information exchange.
WCAG 2.1 accessibility — inclusive by design
Launch & Growth
App Store + Google Play — full submission and review handling
Analytics + crash monitoring — know what users do and what breaks
ASO optimization — organic discovery in app stores
3 months post-launch support — fixes, optimization, monitoring included
Guarantees
An app you're proud to show
Not a "raw build on TestFlight," but a production-ready app with tests, monitoring, and support.
App Store
Publishing included
Full support for publishing to the App Store and Google Play. Screenshots, descriptions, ASO optimization. We handle review issues.
6 mo.
Warranty support
Bug fixes, updates for new iOS/Android versions, crash monitoring via Crashlytics. At no extra cost.
60 FPS
Performance standard
Tested on real devices. Under 2-second launch, smooth animations, battery optimization. Not "works on the emulator."
Common Questions
Frequently Asked Questions
Honest answers about how we work, what it costs, and what you can expect
Cross-platform (cross-platform frameworks): one codebase for iOS and Android, 40% cheaper. Native: maximum performance for games, AR, and heavy graphics. 80% of business apps go cross-platform.
MVP (core features): 6-8 weeks. Standard app: 3-4 months. Complex (offline, real-time, integrations): 4-6 months. First prototype in 2 weeks.
Yes. Full cycle: screenshots, descriptions, video previews, and submission to the App Store and Google Play. We pass review on the first try 95% of the time.
95%
first-try approval
Yes, if needed. A local database (embedded database), sync on connect, push notifications. Offline mode is critical for field staff and couriers.
Payments: Apple Pay, Google Pay, Stripe. Maps: Google Maps. Push notifications, deep links, analytics, CRM, chatbots. Any external API.
For most apps, yes. We build the backend in parallel: API, database, admin panel. Or we integrate with your existing backend.
MVP (cross-platform): from $25,000. Standard: from $50,000. Enterprise (iOS + Android + backend + admin panel): from $100,000. Payment plans up to 6 months.
from $25K
MVP app
Updates + monitoring: from $3,000/mo. Updates + new features: from $8,000/mo. Support is critical — the App Store and Google Play require regular updates.
Ongoing management and direct contact with your project manager
The ability to monitor and adjust who's on the team
Task-level tracking for every specialist
SCRUM methodology
Cost is based on hours actually worked
Constant access to interim results
Team composition scaled to your budget
Full process control through a project management system
Quality
How we deliver top quality on time
Four pillars of governance that keep your project predictable — no scope creep, no opaque billing, no surprises at launch.
Code quality audits
Internal audits of documentation, GitFlow, automated tests (unit, integration, functional), static analysis, and load testing. Every metric is visible to you in real time.
Project management
A dedicated project manager and business analyst working to PMBOK: change logs, release breakdowns, user stories, use cases. Team incentives are tied to your satisfaction — tracked via NPS.
Transparent pricing
Work logged in increments of up to 4 hours, each with a note on what was done. Full access to reports. Automated paperwork — invoices, statements, and digital documents.
Agile methodology
One sprint, one goal, one feature. Every feature ties back to a business objective (impact mapping). Flexible inside, disciplined outside — agreements locked in, a clean handoff to support, a smooth go-live.
Why AWDS
Agency, freelancer or AWDS?
An honest side-by-side, so you can decide what fits your project — not a sales pitch.
Criteria
AWDS
Typical agency
Freelancer
Platform strategy
Honest recommendation for your needs
Pushes their preferred stack
Whatever they happen to know
UX research
Personas, journey mapping, prototyping
Quick wireframes, if any
Skipped to save budget
Testing
20+ real devices, automated + manual
Simulator only
Their personal device
Powerful server infrastructure and seamless data flow for your app.
Full-stack: mobile apps, seamless data exchange, and robust underlying systems.
Outsourced to a separate team
Basic setup, limited
Store publishing
End-to-end: submission, review, ASO
Hands you the build file
Not included
After launch
Support + monitoring + optimization
Paid support contracts
Already on the next project
Pricing
Fixed price, detailed scope, no surprises
Hourly billing, scope creep
Cheap upfront, costly to fix
Ready-made solutions
Mobile AI solutions turnkey
Automate your business processes with ready-made mobile solutions. Launch in 2–4 weeks.
A MOBILE APP = A DIRECT LINE TO YOUR CUSTOMER
Push notifications get opened 90% of the time. Email — just 20%.
An app on your customer's phone is your direct line to them. No middlemen, no algorithms, no competitors on the same page.
90%
Push open rate
Push notifications get opened 4.5x more often than email. Promos, new arrivals, personal offers — your customer sees them instantly.
+73%
Repeat Purchases
App users buy 73% more often. The app is always at hand — unlike a website they have to remember and search for.
LTV ×2
Lifetime Value
An app user is worth 2x more over their lifetime. Loyalty, convenience, personalization — the retention formula.
Real feedback from the companies we have worked with
5.0
★★★★★
4 reviews
5.0
Quality
4.8
Communication
5.0
Timeliness
4.8
Value
Quality5
Communication4
Timeliness5
Value5
Our technicians service pumps in places where a phone is a flashlight, not a phone. Work orders now live on the device, photos and readings attach offline, and the sync sorts itself out on the drive back. Paper forms are gone, and with them the Friday ritual of deciphering handwriting from a muddy clipboard.
Nils Hartwig
VP of Operations, Fieldstone Field Services
Quality5
Communication5
Timeliness5
Value5
Every couple of weeks a build landed on my actual phone, and I could hand it to groomers and sitters and their notes went straight into the following sprint. That rhythm meant no big-reveal surprise at the end — the version that reached the stores was one my own team had carried in their pockets for a month.
Callie Vaughan
Founder, Brindle Pet Care
Quality5
Communication5
Timeliness5
Value5
Three agencies pitched us native builds without asking what the app actually does. AWDS ran a discovery phase first, then told us a shared codebase would cover our roadmap for years — effectively talking themselves out of the bigger contract. The Bluetooth diagnostics screen was the one piece I doubted, and it performs indistinguishably from the native benchmark we tested against.
Leif Havlicek
CTO, MotorMate
Quality5
Communication5
Timeliness5
Value4
Match-day traffic was our nightmare scenario — every driver in the city opening the app at once. Two seasons in, it has not blinked.
Arjun Padmanabhan
Head of Digital, Windmere Parking
Share Your Experience
Your feedback helps us improve and helps others make informed decisions.
✓
Thank you for your review!
Your testimonial will appear on this page after moderation.