A manufacturing company was spending 40 hours a week manually managing orders, partners, and content. We built a system that does it all automatically.
252 000
lines of code
260
API endpoints
30+
business modules
5
months to launch
Lanvica is a manufacturing company that produces lenticular products: 3D posters, lenticular photographs, and calendars with depth and animation effects. Products are sold both to retail customers (B2C) and through a nationwide network of dealer partners (B2B).
Goal: scale the business without proportionally growing the team. One person should manage what previously took five.
Analogy: Imagine a company with a retail store, a wholesale network of dozens of partners, a supplier warehouse, and a sales department — all working in separate Excel spreadsheets. Our task was to unify everything into one system.
The business was growing, but infrastructure couldn’t keep up. Every new partner, every new product, every order added more manual work.
Manual order tracking in Excel. No unified view: what is paid, what is in progress, what is shipped. Partners call asking"where is my order?" and the manager spends 20 minutes finding the answer.
Product descriptions, blog articles, SEO copy — everything was created manually. A catalog of 200 items took weeks. And the market doesn’t wait: competitors publish new products faster.
Slow loading, poor mobile experience, no Apple Pay. A customer finds a product in search, opens the page, waits 5 seconds — and leaves for a competitor whose site loads instantly.
Onboarding a new partner — weeks of negotiations and setup. Adding a new product — hours of data entry. Entering a new market — practically impossible without doubling the team.
We didn’t build"just an online store." We designed a business operating system where every process — from order to delivery, from partner matching to content generation — runs automatically.
Analogy: Think of it as iOS for business. Just as iPhone combines phone, camera, email, and banking in one device — Lanvica combines sales, partners, content, and analytics in one platform. Each module works independently, but together they create a system greater than the sum of its parts.
A customer sees a 3D poster, picks a size and frame, adds it to the cart. Within 30 seconds, they’ve paid — Apple Pay, one tap. This isn’t a template online store. It’s a system designed so that every step leads to a purchase.
Simple, variant, combo, and digital products — all in one catalog
Remembers items even without registration. Come back a week later — cart is still there
Apple Pay, Google Pay, bank cards, SBP — customers pay however they prefer
From a 320px phone to a 4K monitor — perfect display on any device
How it works: Imagine a car configurator — the customer picks a model, color, and trim, and the price recalculates automatically. Except instead of a BMW, it’s 3D posters with dozens of combinations of sizes, formats, and frames. Each combination is a separate SKU with its own price, availability, and production time.
What if dealer partners competed for the right to fulfill your order? You don’t search for a contractor — they compete for you.
Like a government procurement tender, but smarter. You publish an order — partners submit bids with price and timeline. The system automatically selects the best match based on price, rating, and speed.
Fully automated. No need to call contractors and compare offers manually.
Every completed order affects the partner’s rating. 5 criteria, 100 points maximum. New partners start with a neutral score and earn their reputation through performance, not promises.
Top partners automatically get more orders. Weak ones — fewer.
Customer ordered on your site? They see your tracking number, your brand, your status. That the order is fulfilled by a partner in another city — the customer never knows.
Your brand comes first. Always.
Under the Hood
Rating formula: response speed (20%) + fulfillment rate (30%) + on-time delivery (20%) + price competitiveness (15%) + dispute minimum (15%). Notifications: email + Telegram + direct system updates simultaneously. Partners get push notifications the moment a tender is published.
Want a partner network like this for your business?
We’ll show you how to automate dealer management in 4–6 weeks
Discuss Your ProjectA customer from Moscow pays via SBP. From Berlin — Klarna in installments. From New York — Apple Pay. One"Pay" button — the platform automatically determines which method to offer.
Analogy: Like a multi-currency exchange at the airport — but without fees or queues. The system accepts payment in any currency and by any method, and you receive the funds in your account.
Stripe + YooKassa — accept payments from anywhere in the world
Fraud-protection — Built-in fraud detection blocks suspicious payments automatically
Subscriptions — for repeat customers with regular deliveries
Our system processes payment notifications with built-in duplicate prevention, ensuring no payment is ever processed twice or lost. This holds true even if the payment system’s server sends a duplicate notification.
100 product descriptions in 10 minutes instead of 2 weeks with a copywriter. AI chat answers customers 24/7 — no weekends, no breaks, no mistakes.
Analogy: Imagine having a copywriter on staff who works at machine speed and knows every product in the catalog by heart. They write descriptions, plan the content calendar, and answer customer questions — all at once. And they never need a vacation.
Upload product specs — get ready-to-publish sales copy in seconds. Optimized for SEO, target audience, and brand voice. 200 products in one working day instead of two weeks.
Answers customer questions in real time — with streaming responses like a live assistant. Knows the entire catalog, return policy, and shipping terms. Works 24/7.
AI analyzes your niche, seasonal trends, and audience queries — and suggests blog topics for a month ahead. Complete with headlines, keywords, and a brief outline for each article.
AI content for your catalog?
100 product descriptions in 10 minutes — we’ll show you how it works
Discuss Your ProjectIn business, the winner is whoever sees the market more clearly. Competitor monitoring isn’t espionage — it’s business intelligence.
A competitor dropped prices? You’ll know before your customers do. Automatic monitoring of prices, contacts, and changes — while you sleep.
Analogy: Like satellite intelligence for business. The system automatically scans competitor websites, records price changes, and alerts you. And the best competitors? They become your partners — through the built-in CRM with a lead funnel.
Automatic scanning of competitor websites. The system records every price change and notifies you instantly. You always know what’s happening in the market.
Found an interesting competitor? Add them to the funnel. The system helps turn competitors into partners — with negotiation stage tracking and automated reminders.
Competitor page snapshots — see what changed and when. Complete chronology: prices, inventory, promotions. Make decisions based on data, not gut feeling.
Dozens of suppliers for plastic, ink, lamination — each with different prices, lead times, and terms. Previously all this information lived in managers' heads. Now it's in a system that automatically finds new suppliers and tracks prices.
All suppliers organized by category: plastic, ink, lamination, equipment. With prices, contacts, and order history. Search in seconds instead of making calls.
The system automatically searches for new suppliers in the background. You get a list of candidates with prices — just pick the best one.
If a supplier's API doesn't respond — the system doesn't break. Our system is designed to maintain continuous operation. It automatically uses available information and attempts to re-establish connections, ensuring your services remain uninterrupted.
Email, Telegram, direct system updates — simultaneously. The system sends notifications across all channels and logs every message. If a channel doesn't respond — automatic retry with exponential backoff.
Partners get notified wherever it's convenient. An HTML email with order details and a Telegram message with action buttons — simultaneously.
For technical partners — secure system-to-system communication that guarantees data integrity and authenticity. Integrates with any system: ERP, CRM, custom dashboard.
Complete history: who sent what, to whom, and when. If a partner says"I didn't receive it" — you show them the log with the exact delivery time.
Want to change button colors? Heading fonts? Header style? No need to call a developer. Open the theme builder and change everything in 5 minutes.
Analogy: Like a theme on iPhone — you change the look, but everything keeps working. Only here there’s more: 20+ colors, 6 header variants, 3 checkout styles. And you can roll back in one click.
20+ color variables — full control over the site’s color palette
6 header variants — from minimalist to expanded with mega-menu
Instant rollback — don’t like it? Revert to the previous version in one click
Content marketing is a marathon, not a sprint. The built-in blog platform lets you publish articles on schedule, build article series, and track which topics drive the most traffic.
Blog with SEO optimization for every post, article series, comment moderation, RSS feed. No separate needed — everything is inside one system.
Every article automatically gets proper meta tags, Open Graph markup for social media, and structured data for Google. You publish the text — the platform handles the rest.
Scheduled publishing
Write now, publish when needed
Article series
Sequential content grouped into a series
Comment moderation
Spam is filtered automatically
SEO for every post
Meta, OG, canonical — automatic
93% of online experiences start with a search engine. If your product isn’t on the first page of Google — it doesn’t exist for the buyer.
Every product automatically gets structured data for search engines. Every page — a canonical URL. Every URL — human-readable. SEO isn’t an add-on, it’s the foundation of the architecture.
200+
Products with structured data
Automatic Product schema for every item
Hours
Dynamic sitemap
Google sees new products within hours, not weeks
2 feeds
Google Merchant + Yandex.Market
Products appear in shopping ads automatically
Analogy: Imagine a library where every book is on the right shelf, labeled, and cataloged. Google is the librarian who finds books on request. If your store is a mess, the librarian will skip it. Lanvica is a perfectly organized library.
Structured data for search engines
ProductGroup + Product for every item
Canonical URLs
No duplicates in the index
Sitemap + Robots
Dynamic, always up-to-date
Multilingual
hreflang for every language
SEO from day one — not later?
Let's discuss how to build SEO into your project's architecture
Discuss Your ProjectStore locator
With geolocation
Search in 50ms
Full-text
Works offline
Web application that performs like a native app
Multilingual
Full interface
Digital products
Download via link
A/B testing
Data, not opinions
Automation
automation workflows
PDF invoices
One click
Shipping calculator
6 carriers
Task scheduler
Cron schedules
For those who want the details. Here is the architecture behind Lanvica — engineered for scale, speed, and reliability.
Strict type checking
zero any
1,123 automated tests
100% pass rate
OWASP 2025
security audit
WCAG 2.2 Level AA
accessibility
252 000
lines of code
more than the Twitter app
260
API endpoints
full control over every process
106
database tables
all relationships between products, orders, and partners
330
UI components
from a button to an entire dashboard
1 123
autotests
every change is verified by machines
5
months
from idea to working platform
Homepage
Desktop
Product page
Variant configurator
Store locator
Geolocation
Orders in Excel
Content takes weeks to write
Visa/MC cards only
Design changes need a developer
SEO"later"
One site — one language
No competitor data
Partners calling"where's my order?"
No automatic notifications
Suppliers searched manually
Orders automatically distributed among partners
AI writes 100 descriptions in 10 minutes
Apple Pay, SBP, Klarna, bank transfer
You change the design in 5 minutes
SEO built into the architecture from day one
Multilingual + multi-currency
Automatic competitor price monitoring
Partners see status in their dashboard
Email + Telegram + instant system alerts — simultaneously, in 2 seconds
System automatically finds new suppliers
Laid the architecture to handle 100,000 products and 1,000 orders per day. Database, authentication, product catalog.
Partner network went live — first tenders, first automatic ratings. Order distribution system launched.
AI started writing content — 200+ product descriptions in the first week. Blog, competitor intelligence, chat assistant.
Connected Stripe and YooKassa. First real transactions. Checkout with Apple Pay, Google Pay, SBP.
Polished to perfection — Google PageSpeed 95+, passed OWASP 2025 security audit, WCAG 2.2. 1,123 autotests.
We were looking for a solution that would unify sales, partners, and logistics into one system. Lanvica didn’t just meet our expectations — it automated what we used to do manually for weeks. Now one person manages what previously took five.
Common questions about the Lanvica platform and similar enterprise projects
Tell us about your business — we’ll design a platform that works for you. Free consultation: we’ll analyze your challenge and propose an architecture in 30 minutes.
Project: Lanvica · Timeline: 5 months · Stack: modern decoupled frontend, type-safe architecture, enterprise database · Built by: AWDS
Real feedback from the companies we have worked with
5.0
Quality
4.8
Communication
4.8
Timeliness
5.0
Value
Order management used to occupy five people; now one operator oversees the automated flow. The partner tender module quietly became my favorite part — bids arrive, the system scores them, and assignment happens with no phone calls involved. I spend my week on exceptions, not routine.
Vera Lindqvist
Head of Operations, E-commerce Platform
As CTO I mostly cared about what happens under the hood, and the architecture held up to scrutiny: modular structure, a documented API layer, automated tests that actually run in the pipeline. The AI content module writes catalog copy from product attributes, and updating hundreds of SKUs stopped being a project in itself. We integrated our warehouse tooling against their endpoints in days, not weeks. A year on, the platform absorbs our feature requests without the usual fear of touching legacy code.
Patrick Shelton
CTO, Manufacturing Enterprise
International customers finally pay the way they prefer — cards, wallets, local methods — through one checkout, and failed payments stopped being a weekly support topic. Fraud protection does its job in the background without drama. One star withheld: the tender interface took our managers longer to learn than promised, and we needed extra training sessions. After that, smooth.
Adele Duval
Commercial Director, B2B Distribution
I manage projects at an agency myself, so I know what thirty-plus modules in five months usually costs in quality. Here the corners were not cut — accessibility passed on the first audit, and performance scores stayed green after launch, not just on demo day.
Martin Gilbert
Project Manager, Digital Commerce Agency
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