Design Refresh

Website Redesign Services

Not a facelift — a complete rethink. We audit your site’s UX, performance, and conversion metrics, then redesign from evidence — not assumptions. We turn underperforming websites into high-converting digital assets.

23+Years of web design experience
FixedPrice agreed before work starts
70+Specialists on the team
Website redesign — refreshed interface and higher conversion
The Problem

Why you need a redesign

Your website launched 3–5 years ago. It was great then. Now your competitors have modern, fast, mobile-optimized sites — and your traffic and conversions tell the story. A redesign isn’t vanity — it’s survival.

Declining Organic Traffic

Google’s lightning-fast loading now directly impact rankings. If your site is slow, shifts layout, or feels sluggish, you get pushed down while faster competitors climb up.

Stagnant Conversion Rates

You’re driving traffic but it isn’t converting. Outdated design erodes trust, confusing navigation loses visitors, and a broken mobile experience kills half your potential customers before checkout.

Technical Debt Piling Up

Years of patches, plugins, and quick fixes leave a fragile codebase. Every new feature takes longer to ship, and one update breaks three other things.

The UX Audit

200+ Point UX & Performance Audit

Before we redesign anything, we find out what is actually wrong. Our audit examines every dimension of your website — from user behavior to server response times — so every later decision is backed by evidence.

Usability Audit

Heuristic evaluation of every key user journey. We test navigation clarity, form usability, error handling, and task completion — every friction point documented and severity-rated.

Heuristic review Task analysis

Performance Audit

Lightning-fast loading ensures your most important content appears instantly, your site responds smoothly to every click, and everything stays perfectly stable as it loads. We also optimize overall page size, server response time, and images. We measure exactly what Google measures.

Lightning-fast loading Speed audit

SEO Audit

Technical SEO health — crawlability, indexation, structured data, canonical URLs, internal linking, and mobile-friendliness. We find the ranking opportunities you are missing.

Technical SEO Schema.org

Accessibility Audit

WCAG 2.1 AA check — color contrast, keyboard navigation, screen-reader compatibility, focus management, and ARIA. Beyond compliance, accessibility improves UX for everyone.

WCAG 2.1 AA ARIA audit

Mobile Experience Audit

Touch target sizes, viewport configuration, mobile navigation, input types, scroll performance, and responsive breakpoints tested across real devices — not just browser resizing.

Real devices Touch UX

Analytics & Conversion Audit

A deep dive into your analytics — traffic patterns, user flows, drop-off points, and conversion funnels. We find where revenue is being lost and which pages need attention first.

GA4 analysis Funnel audit
Scope

What a Website Redesign Includes

A redesign is more than new colors. Depending on your goals, we rework five layers of your website — each with its own audit, metrics, and deliverables.

Visual & Brand Refresh

The most requested layer

New visual language aligned with your current brand: typography, color system, imagery, components. Your site stops looking like it was built five years ago — because it was.

UX & Navigation

Up to +40% conversions

Restructured user journeys, simplified menus, and forms that stop losing customers halfway through.

Performance

Instant loading green

Speed rebuild under the hood: optimized assets, modern rendering, sub-2-second loads on mobile networks.

SEO Preservation

Zero traffic loss target

Redirect maps, content migration, and structure planning so your rankings survive the relaunch intact.

Analytics & Measurement

Decisions from data

Heatmaps, funnel tracking, and A/B baselines set up before launch — so the redesign's impact is provable, not assumed.

The Redesign Process

Evidence-Based Redesign in 5 Phases

We don’t redesign based on trends or personal taste. Every change is justified by audit findings, user research, and business goals — so the new site looks better AND performs better.

01

Audit & Discovery

A comprehensive 200+ point audit of your current site — usability, performance, SEO, accessibility, mobile experience, and conversion data. Every finding is documented with severity ratings and clear recommendations.

1–2 weeks Full audit report
02

Strategy & Architecture

Based on the audit, we define the redesign strategy — what to keep, what to change, what to remove. New information architecture, content hierarchy, and conversion-path mapping, with user flows redesigned around evidence.

1 week Sitemap + wireframes
03

UI Design & Prototyping

Pixel-perfect design with a complete design system. We present 2–3 visual directions, iterate on your feedback, and produce production-ready screens for every page and state — including dark mode and responsive breakpoints.

2–4 weeks Production-ready screens
04

Development & Migration

We build the new site on a modern, performance-first stack. Content migration, 301 redirects, and SEO preservation are handled meticulously — no traffic loss during the switch.

3–8 weeks Zero downtime
05

Launch & Optimization

Rigorous pre-launch QA across devices and browsers, then post-launch monitoring of sub-second loads, conversion rates, and rankings. We stay 30 days post-launch to catch and fix any issue immediately.

1 week + 30 days support Post-launch QA
Comparison

Without a redesign vs With a redesign

Without a redesign

  • 4–6 second page loads — failed instant loading
  • High bounce rates on mobile
  • Conversion rates declining month over month
  • Outdated design eroding brand trust
  • SEO rankings slipping to competitors
  • Technical debt blocking every new feature

With a redesign

  • Sub-2 second loads — green instant loading
  • Mobile-first design with native-feel interactions
  • Conversion paths optimized by real user data
  • Modern design that builds instant credibility
  • SEO-optimized architecture for long-term ranking
  • Clean codebase ready for rapid feature development
Common Questions

Frequently Asked Questions

Honest answers about how we work, what it costs, and what you can expect

When: conversion is falling, bounce rate > 60%, the site is > 3 years old, it isn't responsive, load time > 3 sec, the brand has changed. A redesign isn't a whim — it's an investment in growth.
Always. An audit of your current site: what works and what doesn't. Analytics, click maps, conversion. We don't break what works. We fix what drags.
No. We keep the URL structure, set up 301 redirects, and migrate meta tags. Usually SEO improves after a redesign: speed and behavioral signals both get better.
Landing page: from $2,000. Corporate (5-10 pages): from $5,000. Online store: from $8,000. Includes: audit, design, build, and content migration.
from $2,000
landing page redesign
Before/after: conversion, time on site, bounce rate, PageSpeed. Average conversion lift after a redesign: +40%. We measure at 30 days.
+40%
conversion growth
We do that too. A new design + a new platform + content migration. We recommend it when your current platform can't scale or has aged out.
Design: 2-4 weeks. Development: 4-8 weeks. Testing: 1 week. Total: 2-3 months. Your site stays live until the switch — zero downtime.
Yes. A redesign without changing platforms: a new design and style on your existing platform. Cheaper and faster than a full rebuild.
Blog

Useful Articles

Self-diagnosis

7 signs that your website needs a redesign

A redesign is recommended every 2-3 years. But these signals mean the time is right now

01

Traffic is dropping

Your visitor count falls month after month — users leave for competitors with a more modern interface

02

SEO isn't working

The site ranks poorly in search — outdated markup and slow loading get in the way of indexing

03

Dated look

Old graphics, outdated fonts and colors — the site looks like it's from the last decade

04

Technical errors

Broken links, forms that don't work, mobile bugs — users lose trust

05

A change of direction

Your company has shifted direction, expanded its lineup, or is entering a new market — and the site no longer reflects reality

06

New markets

You're planning to win over an international audience — but the site doesn't support multiple languages or localization

07

Competitors are ahead

If competitor sites look more modern, load faster, and convert better — you lose market share every day

Spot at least 2 of these signs? It's time to act.

Free website audit
Approaches

Which type of redesign is right for you

From targeted tweaks to a full rebuild — we choose the right scope of work for your goals

From 2 weeks

Visual redesign

Updating the color palette, animation, and imagery. The site looks fresher without changing its structure or functionality.

  • Color scheme and fonts
  • Modern imagery
  • Micro-animation and transitions

The best choice when the structure works but the visuals are dated

From 3 weeks

Functional redesign

Reworking navigation, menu sections, filters, and forms. Users find information more easily and complete the actions that matter.

  • UX audit and navigation
  • Conversion funnels
  • Forms and filters

When users can't find what they need or abandon their cart

From 2 weeks

Technical redesign

Optimizing the code, speeding up load times, and improving search rankings. The result: a fast site with better SEO.

  • Load speed
  • Instant loading
  • SEO-optimized code

The site looks great but is slow and indexes poorly

From 4 weeks

RECOMMENDED

Full redesign

A complete overhaul of visuals, functionality, and the technical foundation. Maximum impact — like a brand-new site, but with your SEO rankings preserved.

  • Everything from visual + functional + technical
  • Seamless content migration
  • SEO rankings preserved

When the site hasn't been updated in years and it's time to reach a new level

EVERY DAY OF DELAY = LOST REVENUE

An outdated design is costing you customers right now

88% of users won't return to a site with poor UX. How many customers have you already lost while you were "planning to update"?

+290%
Conversion growth

The average result of our redesigns. Same visitors, same ad budgets — the site just converts now.

4 weeks
To a new site

A full redesign in a month, not six. Seamless migration — no downtime and no lost search rankings.

0 losses
SEO rankings preserved

A redesign with no drop in search. Every URL, internal link, and meta tag migrates automatically. Not a single ranking is lost.

Pitfalls

4 mistakes that kill a redesign

Avoid them, and your redesign delivers results instead of disappointment

✕

No clear goal

"We want it prettier" isn't a goal. Without knowing which metrics should grow (conversion, traffic, time on site), a redesign turns into rearranging the furniture.

✓ We define the brief and KPIs before work begins

✕

Cutting corners on the team

A cut-rate freelancer will build "something," but with no UX audit, A/B testing, or responsive markup. The "buy cheap, pay twice" rule holds in 9 out of 10 cases.

✓ A team of a designer, UX expert, developer, and PM

✕

Endless revisions

The urge to "add just one more thing" and "make the white even whiter" drags out timelines and hurts the result. Scope creep is the enemy of every project.

✓ Fixed scope + 2 rounds of revisions included

✕

Rushed deadlines

"Needed it yesterday" is a recipe for technical debt. A large team works on the project: designers, front-end developers, and QA testers. Quality takes time.

✓ A transparent timeline with weekly demos

Why AWDS

Redesigns That Deliver Results, Not Just Pixels

Data-First Approach

We don’t redesign by instinct. Every design decision is backed by audit findings, analytics data, and user research — which means fewer revisions and better outcomes.

Design + Development

One team handles everything — from audit to design to code. No handoff gaps, no “that’s not what we designed” moments. The design you approve is the site you get.

SEO-Safe Migration

Careless redesigns destroy rankings. We handle 301 redirects, canonical URLs, structured-data migration, and crawl-budget optimization to protect — and improve — your search presence.

Modern Tech Stack

We build on a modern, performance-optimized architecture — systems that are fast, maintainable, and future-proof. No more patches on top of patches.

Guarantees

Why Clients Trust Us

Concrete commitments we honour on every single project.

Fixed Price

The price in the contract never grows mid-project

12-Month Warranty

We fix defects for a year after launch

You Own All Source Files

Full code and files handed over — zero lock-in

2 Revision Rounds per Stage

Revisions within the agreed scope at no extra cost

NDA & Confidentiality

We sign an NDA — your data stays protected

30 Days of Support

Post-launch technical support included

Staged Payment

Pay per delivered stage — a stage not delivered as agreed is refunded

Why Us

Why Companies Trust Us With Their Redesign

200+
Point Audit Before Any Design Work

Evidence First, Pixels Second

Every redesign starts with a 200+ point UX and performance audit. We find where your current site loses customers — broken funnels, slow pages, confusing navigation — and the new design fixes documented problems instead of chasing fashion.

Your Traffic Survives the Relaunch

The biggest redesign risk is losing search rankings overnight. Our migration protocol — full redirect mapping, content parity checks, and staged rollout — is designed around one number: zero lost organic traffic after switching.

0
Organic Traffic Loss Target
12mo
Warranty on All Deliverables

12-Month Warranty with Full Transparency

We stand behind our work with a 12-month warranty on everything we ship. Fixed pricing, no hidden fees, and complete source file ownership. Monthly reporting shows exactly what changed and how it moved your conversion numbers.

Ready to refresh your site?

Your competitors aren't waiting. Tell us about your project — we'll prepare a free estimate within 48 hours.

30 minutes · No obligation · Reply within 2 hours

48 hrs

for a free estimate

Fixed price

no surprises

12 mo.

warranty on work

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Testimonials

What Our Clients Say

Real feedback from the companies we have worked with

4.8
★★★★★
4 reviews

4.5

Quality

5.0

Communication

4.8

Timeliness

5.0

Value

Quality 4
Communication 5
Timeliness 5
Value 5
Redesigns scare me because they usually mean six months of internal debate. This one ran on a decision log: every open question had an owner and a date. We went live before the holiday season with a site that finally loads the way a retail site must.
Jethro Laycock

Jethro Laycock

Head of Digital, Nordica Retail

Quality 4
Communication 5
Timeliness 5
Value 5
My biggest fear was losing our search positions — we'd spent years earning them. The migration plan was thorough: redirects mapped page by page, rankings monitored weekly. Positions held. The star I withhold is for the design phase, which produced two concepts so similar we struggled to choose meaningfully.
Matilda Metcalfe

Matilda Metcalfe

Marketing Director, Greenline Logistics

Quality 5
Communication 5
Timeliness 5
Value 5
Their UX audit earned back its cost before development even started. Rare sequencing.
Lucian Ellerby

Lucian Ellerby

CTO, CoreFinance Group

Quality 5
Communication 5
Timeliness 4
Value 5
Our third redesign attempt overall; the previous two moved pixels around without asking why users left. This one started with session data and exit interviews, and the difference shows everywhere — from navigation down to the appointment form. For once I'm not already planning the next one.
Amabel Stanhope

Amabel Stanhope

CEO, Bright Health Solutions

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