A blog usually lives apart from sales: a person finishes a useful article and leaves. There are no links to services, the questions stay unanswered, and an inquiry is three menu clicks away.
Here the article keeps the conversation going: under the text sit products and services on its topic and, where there is material, related articles, case studies and answers to common questions. The site builds the table of contents, the reading time and the search engine markup on its own.
Studios, stores, service businesses — anyone whose blog has to bring clients, not just collect views.
The article leads to a service: the reader sees it can be ordered and what it costs without leaving the page.
Categories, tags, blog search, a feed for subscribers and the sitemap — both readers and search engines find the articles.
Writes the text — the table of contents, the reading time, the markup and the links to services appear on their own. Publishing can be scheduled.
Above the text: the path to the article, the publish and update dates, the reading time and the category. The site builds the table of contents from the article subheadings on its own: click an item and the page scrolls to that section.
Service cards with a “from — to” price and a Configure button sit right under the article. A reader the text has convinced moves to an order in one click instead of hunting for the service in the menu.
Further down come service pages on the same topic, other articles about it and case studies. The site picks them by the article topic on its own and refreshes the list as new material appears. Edit the list by hand and it stays yours; nothing on the topic — the block is not filled just for volume.
An article can have its own questions and answers block: an answer opens on click without stretching the page. The questions are marked up for search engines together with the article and the path to it — the page is clear both to a person and to search.
Each category and tag has its own page, and the blog has its own article search. The latest articles appear on the site home page by themselves, and new ones go into the subscriber feed and the sitemap.
The article, the table of contents and every block under it take the site theme colors — in the dark theme the text reads as clearly as in the light one.
On a narrow screen the path, the dates and the reading time wrap onto lines, the cover and the table of contents take the full width, and the page never scrolls sideways.
We will launch a blog on your site: articles with a table of contents and answered questions, links to services and case studies, categories, tags and scheduled publishing. Need the articles themselves? See our content strategy service.
Another case: how the site links services, articles and case studies by itself →
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