Case Study / Forms & Calculators

Forms that quote prices and win leads

A form & calculator builder where visitors price their own project and see the total instantly — while you receive a warm lead with a budget attached by email, Telegram and your business workflows.

Below is the full journey through the eyes of a client and a business owner: from "how much does a website cost?" to the email with a ready-made estimate. Every screen is a working system, not a mockup.

Dream Website Builder — the client picks pages while a live preview of their future site grows on the right

16

field types — from file uploads to live formulas

3

notification channels: email, Telegram, business workflows

5

ready design themes plus AI theme generation

0

lines of code — forms are built with a mouse

Lead forms•Price calculators•Step-by-step wizards•AI generation
Who it's for

If clients keep asking "how much?" — this is for you

Studios and agencies, quote-based services, stores with complex products, clinics and booking businesses. Wherever a lead starts with a price question, a calculator answers before your competitor does.

Without a calculator

A visitor asks "how much?", waits a day for the answer and keeps shopping around. Your manager spends hours quoting people who never buy.

With a calculator

The price updates on screen while the client picks options. You receive a lead with a ready estimate and contact details — all that's left is to call back.

What you get

Fewer empty conversations, more leads with budgets, instant notifications for the whole team — and a full history of enquiries in the admin panel.

Step 1 — Build

A form is assembled with a mouse in minutes

A visual builder: a palette of 16 field types on the left, your form in the middle, settings on the right. Option prices, calculation formulas and conditional logic are configured right on the field card. All forms and calculators live in one list with duplication and export.

Visual builder — field palette on the left, the price calculator form in the middle
All forms and calculators in one list — types, layouts, statuses, duplicate and export actions
AI generation — describe the form in plain words and the builder assembles the fields for you

Too lazy to drag fields? Just dictate

"A booking form for a free website audit: name, email, phone, website URL, preferred call time" — and the AI generator builds the form with every field and validation in place. The dental appointment form in our live showcase was created exactly this way.

Step 2 — Leads

The classics, done right

A contact form with a department selector: billing questions go to support, project enquiries go to sales. The client sees a polite confirmation; your team gets an email with the full enquiry card.

Contact form — name, department selector, phone and the client's message
Sent — the client instantly sees a confirmation with the promised response time
The team email — an enquiry card with all form fields, the department and the client's contacts

Files welcome

Briefs, estimates and mockups attach right to the enquiry: up to 5 files at once. Every file is scanned for viruses and checked by real content, and can only be downloaded via a signed secure link from the email — no public access, ever.

Each enquiry also records its source: the client tells you themselves how they found you.

Step 3 — Estimate

The client picks options — the price counts itself

Website type, number of pages, extra modules — the total and the monthly plan recalculate instantly, no page reloads. Formulas of any complexity: option sums, coefficients, percentages, instalment breakdowns.

Website price calculator — e-commerce selected with options, live total and a 6-month instalment plan

Too many questions? Use a step-by-step wizard

A progress bar, validated steps, a growing budget estimate and a summary before sending. A long form stops being scary — the client walks through it like a quiz.

Project estimator wizard — the Complexity and Timeline step, two steps already done
The Add-ons step — SEO package and support selected, the project estimate right on screen
The final step — contact details and a human-readable summary of every choice
The showpiece

Dream Website Builder: the client sees their site before ordering

18 steps that fly by: while the client answers questions, a live mockup of their future website assembles itself on the right — with their name, pages and style. The estimate grows at the bottom. It's the most vivid demo of what the builder can do.

The wizard's welcome step — what you'll configure and why it only takes five minutes
The client types their business name — and it instantly appears in the live site preview
Choosing website goals with cards — goals decide which features end up in the estimate
Picking site pages — the preview already shows them, the running estimate grows at the bottom
The owner's email — the client's full dream-site brief with a total price of $4,550

Every question has a helpful hint

Next to each wizard option there's a "?" with a plain-language explanation and a link to the detailed service page. A visitor who was "just checking prices" ends up deep in your website — not on a competitor's.

A wizard like this can be built for your business

Renovation, custom furniture, cleaning, legal packages, car service — any service where the price depends on the client's choices.

Discuss my calculator
Touchpoints

The form comes to the client

The same form lives anywhere: on the contact page, in a pop-up window, in a slide-in panel on a premium product page. The form already knows which page the client came from — the lead arrives with the product and the tier attached.

The Request a Quote slide-in panel on a product page — the client stays on the page while the form already knows the product and tier
Step 4 — Control

Not a single lead gets lost

Every enquiry lands in one journal with its data, store and date; one-click export to a spreadsheet. Notifications are set per form: the department's inbox, the team's Telegram chat and a hand-off to AWDS Automation — the lead flows straight into your business processes.

The submissions journal — enquiry data, store and date for every lead
Per-form notification settings — email, Telegram, workflow hand-off, anti-spam and rate limits
The Design tab — five ready themes, AI theme generation from a text prompt and per-token color control

Spam stays out

An invisible bot trap, smart human checks without captcha torture, and per-visitor rate limits. Your journal never fills with junk.

Files under guard

Every uploaded file is scanned for viruses and verified by its real content. Downloads work only through signed links that cannot be forged.

Two languages built in

The English and Russian storefronts run side by side: each with its own forms, its own currencies in calculations and its own emails. Clients always see their native language.

The bottom line

What you get

✓ A form & calculator builder — no developer needed

✓ Live estimates: clients see the price before the call

✓ Step-by-step wizards with a live preview and growing quote

✓ AI generation of forms and design themes from a description

✓ Leads by email, Telegram and business workflows

✓ Spam and virus protection, a journal and exports

Sign in to your account

Quick sign-in

No new password needed. We only receive your name and email.

No account yet? Create an Account

Get Started

Free consultation · Response in 2 hours