Italmac — an interactive lighting catalog
A leading wholesale lighting supplier present in 60+ regions. We built an interactive catalog with a gamified interface, a “Turn on the light” button and a smart product selection system.
Project card
- Client
- Italmac
- Industry
- Lighting / Wholesale
- Year
- 2017
- Scope
- Design, Development, Interactive
- Website
- italmac-light.ru
Lighting in an interactive format
Italmac is a leading wholesale lighting supplier whose range is sold in more than sixty regions of the country. The company came to us to build an online catalog that doesn’t just display products but lets visitors “feel” them in action.
The old website fell short of what today’s users expect in speed and visual appeal. We developed an entirely new interactive solution that cut the time partners spend putting together orders and expanded the company’s reach — into retail as well as wholesale.
The central idea is a gamified catalog. Users move products around playfully, building their own selections. The “Turn on the light” button shows each product switched on — realistic visualization shortens the distance between choosing and buying.
Interaction + gamification = engagement
Gamified catalog
A conceptually new approach to the catalog: users move products around playfully, putting together their own selection. This intuitive, impulsive interaction taps into focus and decision-making, which lengthens sessions and increases engagement.
The “Turn on the light” button
Every product has an interactive button that shows the fixture switched on. A realistic product demo helps customers picture the result before they buy and shortens the distance between choosing and ordering.
140+ design mockups
We designed more than 140 unique mockups for every section of the catalog. Each page is built around the specifics of lighting products: large photos, detailed specifications and installation options.
Interactive banners
A series of 100+ interactive banners for the home page and categories. Attention-grabbing (Stop Eye) banners draw users to promotional products and new arrivals, widening the top of the sales funnel.
Why Clients Trust Us
Concrete commitments we honour on every single project.
Fixed Price
The price in the contract never grows mid-project
12-Month Warranty
We fix defects for a year after launch
You Own All Source Files
Full code and files handed over — zero lock-in
2 Revision Rounds per Stage
Revisions within the agreed scope at no extra cost
NDA & Confidentiality
We sign an NDA — your data stays protected
30 Days of Support
Post-launch technical support included
Staged Payment
Pay per delivered stage — a stage not delivered as agreed is refunded
A full overhaul cycle
The project covered a complete overhaul of Italmac’s digital presence — from analyzing the old website to building a new interactive catalog.
Audit of the old website
The old website did not meet modern standards: slow loading, an outdated design and no mobile adaptation. We ran a full audit and identified the key areas for improvement.
Interactive concept
Instead of a standard catalog — a gamified interface. Users interact with products as objects: they move them, group them and “turn on” the light. This turns a session from passive browsing into active exploration.
140+ mockups
For a catalog with hundreds of lighting products, we designed more than 140 unique mockups. Each product category got its own visual approach while a single style code was kept across every page.
Print materials
Beyond the website, we designed a full set of print materials: catalogs, brochures and packaging. A unified corporate identity ties the brand’s print and online presence together.
It’s all in the details
Product page design
We created several versions of the product page and settled on a concise one that keeps attention on completing the purchase. The page includes warranty, delivery and key specification details — following the recommendations of world leaders in usability and sales psychology.
The “Light up the moon” interactive banner
One of the flagship interactive pieces is a banner where visitors “light up the moon” right on the page. This unconventional solution grabs attention and sticks in memory. The banner shows Italmac’s main advantage — light as an emotion, not just a product.
Widening the sales funnel
The home page is packed with varied content: new arrivals, promotions, product selections and design in the form of banners of different types. The more varied the content, the more likely a visitor will find something interesting and stay on the site longer.
Fast search
For a catalog with hundreds of items, search speed is critical. We integrated instant search with autocomplete and category filtering. A wholesale buyer finds the right item in seconds and builds an order without wasting time.
What we did
Design
Fast search
Brand colors
Packaging
Digital strategy
Animated banners
Website design
HTML coding
Integrated marketing
What Italmac got
A completely reworked digital presence that matches the scale of the business — a leading wholesale lighting supplier in 60+ regions.
Regions covered
The catalog is available to partners across the country
Unique mockups
Every category has its own design
Banners
Animated Stop Eye banners for the home page and categories
Print materials
Catalogs, brochures, packaging — one style
Summary: from an outdated catalog to an interactive platform
The Italmac project is a complete transformation of the digital presence of a major wholesale lighting supplier. The old website, which fell short of modern standards of speed and usability, was replaced by an animated platform with a gamified catalog. The “Turn on the light” button became the project’s signature — a simple, memorable solution that shows the product’s core value. 140+ unique mockups, 100+ interactive banners and a full set of print materials gave Italmac a unified corporate identity across every communication channel — from the website to brochures at trade shows.
Mockups and prototypes
Catalog and product pages
Banners and print
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