J&B Laboratory — an online store for injectable cosmetics
A large online store for injectable cosmetics with a catalog of 5,000+ products, a progressive web app (PWA) and instant search. Full cycle: from concept and design to launch and promotion.
Project card
- Client
- J&B Laboratory
- Industry
- Cosmetics / E-commerce
- Year
- 2020
- Catalog
- 5,000+ products
- Skills
- Design, Development, PWA
- Website
- jblab.ru
Large-scale e-commerce at a world-class level
J&B Laboratory is an injectable cosmetics brand that came to us with an ambitious goal: build a next-generation online store. They needed more than a catalog with a cart — a full-fledged digital platform with instant load times, a professional search engine and the ability to work offline.
We chose a Progressive Web Application strategy: the site installs on a device like an app, works without an internet connection and loads significantly faster than traditional solutions. The interface is built on a modern framework with instant rendering, and the platform runs on an enterprise e-commerce solution.
The project covered the full cycle: audience research, UX design, 37+ design variants of the home page and inner sections, front-end and back-end development, search engine integration, and a launch with SEO optimization.
A technology breakthrough for e-commerce
Every decision targets a specific business goal: load speed, easy search, user engagement and conversion to purchase.
Progressive Web App
The site works like a native app: it installs on a phone without the App Store, works offline and loads instantly. Users get a mobile-app experience without having to download anything.
Search engine
We integrated a professional search engine that returns relevant results from 5,000+ products in milliseconds. Autocomplete, suggestions and category filtering — search on par with major marketplaces.
Multi-level filter
Filtering by dozens of parameters: brand, product type, area of application, volume, price range. The filter works instantly — no page reload, with results updating dynamically.
Optimized checkout
The fewest possible steps from choosing a product to paying. A convenient cart, several payment methods, and saved details for repeat orders. The checkout flow is designed for maximum conversion.
Stop-Eye banners
A series of animated product banners with an “eye-stopping” effect. The banners draw attention to promotions and new arrivals and steer traffic to the right catalog categories.
Multi-level caching
We implemented advanced technologies to speed up loading and provide offline access. The result: repeat pages load instantly and the server load stays minimal even under heavy traffic.
Why Clients Trust Us
Concrete commitments we honour on every single project.
Fixed Price
The price in the contract never grows mid-project
12-Month Warranty
We fix defects for a year after launch
You Own All Source Files
Full code and files handed over — zero lock-in
2 Revision Rounds per Stage
Revisions within the agreed scope at no extra cost
NDA & Confidentiality
We sign an NDA — your data stays protected
30 Days of Support
Post-launch technical support included
Staged Payment
Pay per delivered stage — a stage not delivered as agreed is refunded
37+ interface variants
We worked through dozens of variants of the home page and key sections. Each variant was tested, and the final choice was based on user engagement data.
Stages of building the online store
The project went through the full development cycle — from in-depth audience research to launch and ongoing optimization.
Analytics
Research into the J&B Laboratory target audience — cosmetologists, clinics and distributors. Competitor analysis, mapping user scenarios and the pain points of ordering injectable cosmetics online.
UX design
37+ home page variants and prototyping of key user journeys. Testing navigation, filters and the checkout flow with a group of real users.
Development
A modern interface with instant page rendering. An enterprise e-commerce platform. A professional search engine and multi-level caching for maximum speed.
Launch and optimization
SEO optimization of the entire catalog: structured data, optimized meta tags and a sitemap for 5,000+ products. Analytics and performance monitoring set up.
What we did
Every product with a detailed description, specifications, photos and categorization by area of application
An iterative approach to design: each variant was tested, and the final decision was based on engagement data
Animated banners with the Stop Eye effect to draw attention to promotions, new arrivals and bestsellers
Speed and SEO — the foundation of e-commerce success
Instant page loads
Advanced acceleration technologies make repeat visits load instantly. The first load is optimized through fast content delivery and lazy-loaded images, so users see content before all the media files have finished loading.
SEO for 5,000+ products
Every product got a unique meta title and description, an optimized URL and structured data for search engines. The sitemap updates automatically when new products are added. Technical SEO optimization includes canonical URLs, hreflang tags and optimized internal linking.
Home page
Catalog and filters
PWA and extras
Video demo
J&B Laboratory online store interface demo
Related solutions
Ready-made packages for launching an online store with professional design and full optimization
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