Pixel C — a promo website and branding for an accessories brand
A promo website, 3D modeling and complete branding for an accessories brand with 47 stores in Moscow shopping malls. An HTML5 presentation, video production and an emotional interface.
About the project
Pixel C is an accessories brand with 47 stores in Moscow shopping malls. An end-to-end project: a promo website with an emotional interface, an HTML5 presentation, 3D modeling, a brand book and video production.
Hover effects, micro-animations, live interaction with the brand
Visualizing a store before it physically opens
A replacement for PDFs in partner negotiations
One style for every retail space
Visual materials
Key solutions
The main technical and design solutions delivered in the Pixel C project
Emotional interface
Hover effects, micro-animations, lively transitions. Users live through an experience instead of browsing a catalog. Emotion → a store visit.
HTML5 presentation
A replacement for PDFs in negotiations. Runs in the browser with no software to install. 3D storefront models and video right inside the presentation.
3D modeling
Visualizing a store before it opens. For planning fixtures and negotiating with mall landlords.
Comprehensive brand book
Storefronts, signage, print, digital, packaging — one style across all 47 stores despite different mall spaces.
The concept of emotionally sensitive design
Three levels of building an emotional connection with the brand
Interactive HTML5 presentation
One tool, three audiences, adaptive navigation
Implementation details
Video production and post-production
Commercials, motion graphics, 3D integration. Color grading in the brand palette. Optimized for web, mobile and mall screens.
Brand visual identity
A high-contrast style that stands out among dozens of brands in a mall. Consistent use builds a lasting association.
The promo website as a sales tool
Every element → a store visit. Emotion creates desire, the addresses make stores easy to find, and the gallery keeps the intrigue.
Adapting to 47 locations
Several configurations for different storefronts, entrances and ceilings. From compact kiosks to full-size stores.
Related services
Solutions for building promo websites, landing pages and corporate portals
Need a promo website or branding?
Let’s discuss your project — from concept to delivery. Promo websites, 3D visualization, brand books and video production.
Discuss your projectFrequently Asked Questions
Honest answers about how we work, what it costs, and what you can expect
More about the project
The brand’s own team keeps the capsule catalog up to date — uploading a collection takes an evening.
Sales started on release day: the catalog and the identity launched at the same time.
Project results
The promo website and identity took the accessories brand from marketplaces to a channel of its own: recognizable graphics, a catalog of capsule collections and direct orders with no marketplace fees.
