Plastika Okon — a website where you see the windows from the inside
The redesigned website of a PVC window manufacturer: a virtual apartment you can walk through and an online calculator that prices the order before you even call a manager.
A focus on sales without losing the brand image
Plastika Okon already had a working website, but the company decided to rework it: to build a site that sells while keeping the brand’s recognizable image.
The changes covered two things — usability and features. We rebuilt the structure and page scenarios, and on top of that added what window manufacturers usually don’t have: a virtual apartment tour and a price calculator.
- Client
- Plastika Okon
- Launch
- February 2014
- Services
- Design, illustration, 3D tour, development, usability
- Website
- plastika-okon.ru
Four solutions that lead to an order
3D apartment tour
The interior of a real apartment is fully modeled. Visitors move from room to room and see the windows exactly as they will look in their own home.
- A model of a real apartment
- Transitions between rooms
- Windows in a real interior
Interactive interior
Objects in the apartment come alive: click the TV to watch a video on how the windows are made; click the photo in the kitchen to go to the company’s community.
- A video about production on the “TV”
- A link to the brand community
- Exploring, not scrolling
Online calculator
The buyer chooses the window type, sets the dimensions and extra options — and immediately sees the price of the selected product.
- Choosing the window type
- Dimensions and options
- The price before calling a manager
30+ prototypes
Before drawing anything, we broke the site down into pages and scenarios: more than 30 prototypes, each with fully worked-out design and functionality.
- A sales-driven structure
- Scenarios for every page
- Original illustrations
An apartment you can walk through
A window price — in a minute
The main question a window buyer has is “how much does it cost.” On the redesigned site, the page itself gives the answer.
The calculator walks users through the steps: window type, dimensions, extra options. Visitors put the order together themselves and come to the company already knowing the amount.
How we ran the project
Usability
We figured out where visitors to the old site got lost on their way to an order.
Prototypes
We built more than 30 page prototypes with design and functionality.
3D and illustrations
We modeled the interior of a real apartment and drew the site’s illustrations.
Development
We launched the 3D tour, the interactive objects and the online calculator.
A website that sells and sticks in the memory
The company got a website where buyers calculate the price themselves and see the windows in a lifelike interior — and contact the company already knowing the amount.
The brand image stayed intact: the virtual apartment and interactive objects set the brand apart from other window manufacturers and turn choosing windows into an engaging experience.
Why Clients Trust Us
Concrete commitments we honour on every single project.
12-Month Warranty
We fix defects for a year after launch
You Own All Source Files
Full code and files handed over — zero lock-in
2 Revision Rounds per Stage
Revisions within the agreed scope at no extra cost
NDA & Confidentiality
We sign an NDA — your data stays protected
30 Days of Support
Post-launch technical support included
Staged Payment
Pay per delivered stage — a stage not delivered as agreed is refunded
Websites we build
Need a website that answers “how much does it cost” on its own?
Tell us about your product — we’ll prepare a free estimate for a website with a calculator or an interactive presentation within 48 hours.
48 h
for a free estimate
Fixed price
no surprises
Turnkey
from prototype to launch
