RYM Group — a creative promo website for a group of companies
A promo website with incremental content delivery, instant loading and marketing hooks. Video editing, a mobile app and a corporate identity.
About the project
RYM Group is a creative promo website with incremental content delivery, instant loading (0.001 sec), a mobile app and integrated video production.
Content unfolds gradually over repeat visits
Pages load instantly, with no delays
Push notifications, offline access, a consistent style
Promo videos built into the site structure
Visual materials
Key solutions
The key technical and design solutions delivered in the RYM Group project
Incremental delivery
Content unfolds gradually. The first visit brings a teaser, later visits bring case studies and videos, and regular visitors get exclusive content. This serialized experience builds a habit of coming back.
Instant loading
Instant loading: marketing hooks only work when the response is immediate. Users dive into the content with no delays and no loading screens.
Mobile app
A complement to the website, not a copy. Push notifications, offline access, device hardware features. A seamless transition thanks to a single corporate identity.
Video editing
Promo videos are built into the storytelling. Video conveys the energy and scale of the group of companies more effectively than text.
The strategy of incremental delivery
A serialized experience instead of a one-off corporate website
Developing the mobile app
A complement to the website, not a copy — unique mobile capabilities
Implementation details
Marketing hooks
Every screen is a hook: a headline, an animation, a video or an interactive element. A sequence of hooks builds an engaging narrative.
Corporate identity
Logo, palette, typography, photo style — from digital to print. The purple palette stands for creativity and ambition.
Promo design
Every screen is an ad banner. Large typography, contrasting accents and motion convey energy and scale.
Video content integration
Built into the storytelling. Autoplay on scroll creates a cinematic, immersive effect.
Related solutions
Ready-made packages for building corporate and promo websites
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More about the project
The structure allows new business lines of the group to be added without reworking the navigation — a new section goes live in hours, not weeks.
The group’s partners received a shared press kit with ready-made materials for the media and presentations.
Project results
The promo website brought the group’s diverse businesses together under one navigation with a shared visual language. Each business line got its own entry point, and the management company got a single presentation tool for partners and investors.