Zerg — a health platform backed by the Moscow Government
A HealthTech startup with gamified health screening and a robot assistant. The full cycle: from strategy and business cards to a working platform.
About the project
Zerg is a HealthTech startup backed by the Moscow Government. It gamifies medical screening through a robot assistant that talks to users in plain language instead of formal medical terms.
Interactive tests in the form of a friendly conversation
From strategy and business cards to a working platform
Integration with Moscow’s city health programs
Green palette + geometry = health and technology
Visual materials
Key solutions
Technical and design solutions of the Zerg project
Zerg robot assistant
A virtual robot guides users through the screening in a friendly format. Animated reactions create the feel of a live conversation and reduce anxiety.
Gamified health
Achievements, recommendations in game form and a reward system. Routine screening turns into an engaging quest.
Government support
Backed by the Moscow Government — with access to healthcare expertise. Integration with city health programs.
Full development cycle
Strategy, branding, business cards, interfaces, animation and technical implementation — one visual language at every level.
Strategy and positioning
The “health as a game” concept — no medical jargon, just a friendly quest
User experience and navigation
Minimal cognitive friction — one screen, one action
Implementation details
Visual identity
Logo, corporate identity, business cards and presentations. Green palette + geometry — health and technology. Digital and print formats.
Animation design
Smooth movements, friendly facial expressions and contextual reactions from the robot. Every animation is tied to a stage of the screening.
Interactive screening
Branching based on answers — accurate results with as few questions as possible. A minimalist interface: question, answers, progress.
Modular architecture
New scenarios plug in without changing the core logic. Secure data storage and optimization for mobile devices.
Related services
End-to-end solutions for startups and business projects
Frequently Asked Questions
Honest answers about how we work, what it costs, and what you can expect
More about the project
The project was handed over with a program management guide: the client’s content team updates activities without involving developers.
The program materials are refined every year together with the client.
Project results
The health platform showed that a government client and game mechanics can go together: users progress through wellness programs like game levels, and activity statistics are collected without medical jargon. We apply similar mechanics in turnkey corporate portals and web platforms.
