Links to your site shared with a picture, not an empty frame
Someone shares a link to your new service or article on social media or in a chat — and it goes out as a bare address or a grey square. People scroll past posts like that without reading, even when the link leads to exactly what they were looking for.
Here every link has a picture. If a page has its own cover or a product has a photo, that is what people see. If not, the site draws a branded card itself: the type of entry, the title, the first words of the description, the site address and logo — in the language of the site version the link leads to.
For sites whose links get shared
Every link in a social feed or a messenger is a small ad. The picture decides whether it gets noticed or scrolled past. Nobody has time to design a cover for every page by hand — so the site does it.
Owner
No designer needed for a picture for every service and article: any page without a cover of its own already has a card — in the site's colours and with its logo.
Marketer
Shares a link to a fresh page a few minutes after it goes live — and it already goes out with a picture. Edit the title, and the card redraws itself.
Reader
Sees what is behind the link before clicking: a product, a page or a blog post, what it is about and which site it is on — in their own language.
Every page without a cover gets a card of its own
The site takes the text from the page itself: the title, the first sentence of the description and the site address. On top is a label saying what it is: a page, a product or a blog post. A long title or description is cut with an ellipsis instead of running off the edge.
- Type label — «Page», «Product», «Blog»: in English on the English version, in Russian on the Russian one
- Title and description — from the page itself; if it has a separate title for social sharing, that one is used
- Logo and address — from the site settings: change the logo, and new cards carry it
One product — two cards, each in its own language
A product has different names and descriptions on the English and Russian versions of the site — so it has two cards as well. A link to the English version goes out with the English card, a link to the Russian one with the Russian card. The card is ready even while the product is still a draft with no photo: on the day it goes live, the link will not be empty.
A photo or a cover? That is what people see
The drawn card is a fallback, not a replacement for your pictures. The site goes in order and takes the first one that exists.
- A cover of its own for social sharing — pages and products can have one uploaded in the admin panel
- A product photo or an article cover — a square product photo is fitted into the wide frame whole, with no cropping, on a dark background matching the site
- The drawn card — when there is no picture of its own
A new page gets its card within minutes
Every five minutes the site checks what has appeared and what has changed since the last time. It draws a card for a new page, product or blog post, and for edited ones it compares the text: the title was changed — the card is redrawn; nothing changed — the card stays as it is and is not drawn again.
Fresh first
A page published a minute ago does not wait for the site to go through the whole catalogue: new and edited entries come first.
No load on the site
One pass draws a limited number of cards for each type of entry — a large catalogue does not hold up the rest of the site's work.
No outside services
The site draws the card itself: page texts are not sent anywhere, and there is no external service to pay for pictures.
Three settings — and it runs on its own
Card drawing is on for a new site from day one. If needed, it can be switched off or its pace changed — in one section, with a note under every field.
- Draw cards automatically — on by default
- Cards per pass — a limit for each type of entry, so a large catalogue does not take the turn away from pages and posts
- How often to check — every five minutes by default
We checked it on this very page
Below are the cards the site drew for this page on its own. We did not order or upload them: we published the page and waited for the next pass.
- Published the page — the cards on both versions appeared 7 minutes later, at the next scheduled pass (that time it started two minutes late, as the site was being updated).
- Changed the title and description for social sharing — the card was redrawn at the next pass. Where the card text did not change, the card stayed as it was.
- Timed it: one card takes 0.17–0.22 s to draw in 20 runs out of 20 — on the English and Russian versions.
- Checked that a link gives social networks exactly the picture described above and reports its real size — on pages, products and blog posts of both site versions.
- Read the labels on the cards of all 164 pages of the Russian version — «Page» in Russian everywhere, not a single English label.
Links people do not scroll past
We will make every link to your site go out to social networks and messengers with a branded picture — no designer and no manual work.
